Person: "Hello there, can I please get into my account to view my own data please".Company: "Ahhh maybe, if you have the password and key you can get in, otherwise nah, you can't have your data today".
Company: "HAVE YOU SEEN THIS NEW VIDEO OF A BABY MONKEY RIDING A PIG?"Person: "That is some GREAT content, have some more of my preference data, I don't really care - I love it, thanks"
Company: *sweats advertisement money*